Role: Ux leader – Project Leader / Year: 2013 / Team: 5 resources / Project budget: 150k
The ipad app for Loropiana boutiques is a useful help for in-store customers. It features the whole catalogue with products, lookbooks, full looks and visual suggestions, in line with the brand communication. The experience has been designed in relation with device ergonomics, to be used in portrait orientation. Furthermore, the App features a double navigation model: in portrait mode it allows to browse products in a standard catalogue structure; in landscape mode it is divided per Conctexts: this aggregation present products grouped per lifestyles.