Hello, I'm an Italian UX & Product Experience Director based in Vienna.

How I Create Impact

I believe great products start with understanding what people are trying to achieve, not simply with designing interfaces.

My career has evolved from hands-on UX and Interaction Design to shaping Product Experience at a broader organizational and strategic level.

Today, I work across the full spectrum of product experience — from understanding customer needs and defining the right problems to solve, to designing solutions, validating them with users and data, and creating the teams, systems and processes needed to make great experiences scale.

My approach is grounded in User Experience, but extends across three interconnected areas:

Product & Experience Strategy: helping organizations understand customer needs, identify opportunities and translate them into clear product direction, priorities and experiences.

Data, AI & Intelligent Experiences: using research, behavioral data and emerging technologies to design simpler products, smarter workflows and experiences that help people navigate complexity and make better decisions.

Design Leadership & Organizations: building multidisciplinary teams, establishing design practices and systems, and aligning Product, Engineering and Business around customer-centered outcomes.

I combine hands-on product expertise, strategic thinking and leadership to bridge the gap between customer needs, business objectives and technology.

Areas of Focus

User Experience & Product Design
UX Strategy, Interaction Design, Information Architecture, Usability & User Research
Product Strategy & Discovery
Opportunity discovery, problem framing, prioritization and product direction
AI & Intelligent Experiences
AI-assisted workflows, intelligent products and emerging interaction models
Platform UX
Complex systems, SaaS platforms, dashboards and operational experiences
Design Leadership
Team leadership, coaching, design culture and stakeholder alignment
Design Systems
Design principles, patterns, governance, scalability and consistency
Product Operations
Design processes, workflows, collaboration models and organizational effectiveness

Contact me

Articles & Talks

I regularly share lessons learned from building products, leading teams and designing intelligent systems that help people navigate complexity: