Hello, I'm an Italian UX Director currently based in Vienna.

How I Create Impact

I help organizations transform complexity into products, systems and experiences that people can understand, adopt and trust. Over the last 15+ years, my work has evolved from designing interfaces to shaping product strategy, leading multidisciplinary teams and helping organizations make better product decisions. Today, I focus on three key areas:

Product Strategy & Discovery: helping teams identify opportunities, prioritize investments and define products that solve meaningful customer and business problems.

Data, AI & Intelligent Experiences: designing products, workflows and decision-support systems that help users navigate complexity and make informed decisions.

Leadership & Organizational Design: building high-performing teams, aligning stakeholders and creating the conditions for great product experiences to scale.

My approach combines hands-on product expertise, strategic thinking and leadership, bridging the gap between customer needs, business objectives and execution.

Areas of Focus

Product Strategy
Discovery, prioritization, roadmap definition
Embedded AI workflows
Design workflows and intelligent products leveraging on AI for real customer benefit
Platform UX
Complex systems, dashboards and operational experiences
Design Leadership
Team leadership, coaching and stakeholder alignment
Design Systems
Governance, scalability and consistency
Product Operations
Processes, workflows and organizational effectiveness

Contact me

Articles & Talks

I regularly share lessons learned from building products, leading teams and designing intelligent systems that help people navigate complexity: