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This project introduced the first unified operational homepage for Adverity, giving customers a visual overview of their entire marketing data ecosystem. By combining pipeline visibility, data lineage, system health monitoring and contextual guidance, the experience reduced complexity and improved operational awareness across the platform. Challenge When users logged into Adverity, they landed directly on a […]
In 2018 i proposed to UniCredit Bank (CEE Retail division in Vienna) to design and develop a flexible, modular, cms-managed commercial landing page. Aim of this initiative was to increase the marketing capabilities offered by the Public Website in order to effectively promote the Bank’s products. Main KPI was then the increase of number of […]
Starting from 2015 i’ve led a design team, fully in-sourced at UniCredit in Vienna, with the aim to redesign and evolve the Public Website for 9 UniCredit CEE Banks (Romania, Hungary, Serbia, Bosnia, Bosnia Bl, Slovenia, Czech, Slovakia, Russia). Main target of the initiative was to increase the leads generation and the sales on this […]